• Skip to primary navigation
  • Skip to main content

Kirsten Suarez

BRAND MARKETER & GENERAL MANAGER

Transformational Global Brand Marketer & General Manager

leadership

Engaging leadership

innovation

Innovation

strategic

Strategic, Analytical, Creative

results

Relentless about Results

Kirsten Suarez

I have more than fifteen years of demonstrated success with billion dollar brands and start up/entrepreneurial ventures.

I have 15+ years of demonstrated success with billion dollar brands and start up/ entrepreneurial ventures. My accomplishments include delivering growth and efficiencies across multiple consumer product categories and successfully marketing a world-class corporate brand. I have significant experience across the brand management discipline, including P&L ownership, brand development, developing top performing and award-winning advertising both externally and internally, growing e-commerce sales, selling into/increasing retail sales, direct-to-consumer marketing, and creating powerful innovation. I’m also experienced at reporting into the P&G C-Suite and leading hiring ~20 marketers annually.


Strengths

  • Engaging Leader
  • Balanced Analytic/Creative Thinker
  • Focused Vision for Growth
  • Communication
  • Adaptability

Areas of Expertise

  • Brand/General Management
  • Go-to-Market Strategy
  • Integrated Marketing
  • Innovation & Disruption
  • E-Commerce
  • Media Planning Digital/Social Media
  • Marketing
  • Team Leadership & Coaching
  • Recruiting
  • Agency Management


Professional Highlights



  • CANNES LION WINNING ADVERTISING & HOLISTIC MARKETING
    P&G Corporate Brand/ Olympics Sponsorship
    Thank You Mom, Strong
    Awarded Cannes Lion
    28+ Billion media impressions
    Strong topline and share of display growth instore

  • PREMIUM INNOVATION
    Updated brand architecture and designed corresponding pillar of product collections. Delivered 550% of goal, premium pricing and the biggest brand initiative in >5 years.

  • MILLENIAL INNOVATION
    Designed innovation that grew topline and new millenial users after years of decline.

  • EXPLOSIVE BRAND GROWTH
    Led Clearblue Pregnancy & Fertility joint venture business
    Relaunched brand equity, positioning, creative, packaging, launched social.
    Fastest growing P&G North America Brand (+22% topline)
See More of My Work

Career Achievements


Cannes Bronze Lion, Film Category
Thank You, Mom Campaign
Strong – 2016
Commercial of the Year, Bronze-Shots
Thank You, Mom Campaign
Strong – 2016

Ace Metrix, The Most Heartwarming Ads of 2016
Thank You, Mom Campaign
Strong – 2016

also…

  • Selected for P&G Women’s Leadership Development Program for Top Talent Performers – 2015
  • Selected for P&G Hispanic Leadership Development Program for Top Talent Performers -2015
  • GenerationNOW Leadership & Inclusion Award – 2017
  • Led P&G’s Largest Marketing Recruiting Program for Diverse MBA Candidates (Brand Camp) 2008-2018
  • Appointed to P&G’s Hispanic Affinity Group Leadership Team- 2010-2018
  • “Latinnovation” Award by P&G’s Hispanic Leadership Team- 2014
  • P&G Key Manager Award (10% of level selected for incentive based on exceptional results)- 2017
  • Leader of Beauty College – Premier category training for 60 P&G Beauty employees across all functions, 3 levels – 2017

Education

M.B.A., Marketing, Strategy – Emory University’s Goizueta Business School , Atlanta, GA 2008
Honors :
  • Consortium Fellow (100% Tuition)
  • Dean’s List
  • NSHMBA (National Society of Hispanic MBAs) Scholar Award
  • Recipient, NSHMBA Student of the Year (Southeast Region)
Harvard Business School Online, 2018 – Disruptive Innovation
B.B.A. , Marketing, Psychology – University of Miami , Coral Gables, FL 2001
Honors :
  • Cum Laude
  • Honors Program Graduate
  • Top 10% of Business School Class
  • Vice President’s Award for Service
  • Phi Kappa Phi National Honor Society
  • Omicron Delta Kappa National Leadership Honor Society
  • Golden Key National Honor Society

Personal

When I’m not focused on business and brand building, I love to cook, host parties, travel, practice becoming a better photographer, watch sports (Go Canes), learn new things, and spend time with friends and family. I am obsessed with and derive great joy from my two beautiful children.


Contact me on LinkedIn

Handcrafted by LoudFeed.