Transformational Global Brand Marketer & General Manager

Engaging leadership

Innovation

Strategic, Analytical, Creative

Relentless about Results

I have more than fifteen years of demonstrated success with billion dollar brands and start up/entrepreneurial ventures.
I have 15+ years of demonstrated success with billion dollar brands and start up/ entrepreneurial ventures. My accomplishments include delivering growth and efficiencies across multiple consumer product categories and successfully marketing a world-class corporate brand. I have significant experience across the brand management discipline, including P&L ownership, brand development, developing top performing and award-winning advertising both externally and internally, growing e-commerce sales, selling into/increasing retail sales, direct-to-consumer marketing, and creating powerful innovation. I’m also experienced at reporting into the P&G C-Suite and leading hiring ~20 marketers annually.
Strengths
- Engaging Leader
- Balanced Analytic/Creative Thinker
- Focused Vision for Growth
- Communication
- Adaptability
Areas of Expertise
- Brand/General Management
- Go-to-Market Strategy
- Integrated Marketing
- Innovation & Disruption
- E-Commerce
- Media Planning Digital/Social Media
- Marketing
- Team Leadership & Coaching
- Recruiting
- Agency Management
Professional Highlights
CANNES LION WINNING ADVERTISING & HOLISTIC MARKETING
P&G Corporate Brand/ Olympics Sponsorship
Thank You Mom, Strong
Awarded Cannes Lion
28+ Billion media impressions
Strong topline and share of display growth instore
PREMIUM INNOVATION
Updated brand architecture and designed corresponding pillar of product collections. Delivered 550% of goal, premium pricing and the biggest brand initiative in >5 years.
MILLENIAL INNOVATION
Designed innovation that grew topline and new millenial users after years of decline.
EXPLOSIVE BRAND GROWTH
Led Clearblue Pregnancy & Fertility joint venture business
Relaunched brand equity, positioning, creative, packaging, launched social.
Fastest growing P&G North America Brand (+22% topline)
Career Achievements

Thank You, Mom Campaign
Strong – 2016

Thank You, Mom Campaign
Strong – 2016

Thank You, Mom Campaign
Strong – 2016
also…
- Selected for P&G Women’s Leadership Development Program for Top Talent Performers – 2015
- Selected for P&G Hispanic Leadership Development Program for Top Talent Performers -2015
- GenerationNOW Leadership & Inclusion Award – 2017
- Led P&G’s Largest Marketing Recruiting Program for Diverse MBA Candidates (Brand Camp) 2008-2018
- Appointed to P&G’s Hispanic Affinity Group Leadership Team- 2010-2018
- “Latinnovation” Award by P&G’s Hispanic Leadership Team- 2014
- P&G Key Manager Award (10% of level selected for incentive based on exceptional results)- 2017
- Leader of Beauty College – Premier category training for 60 P&G Beauty employees across all functions, 3 levels – 2017
Education

- Consortium Fellow (100% Tuition)
- Dean’s List
- NSHMBA (National Society of Hispanic MBAs) Scholar Award
- Recipient, NSHMBA Student of the Year (Southeast Region)


- Cum Laude
- Honors Program Graduate
- Top 10% of Business School Class
- Vice President’s Award for Service
- Phi Kappa Phi National Honor Society
- Omicron Delta Kappa National Leadership Honor Society
- Golden Key National Honor Society
Personal
When I’m not focused on business and brand building, I love to cook, host parties, travel, practice becoming a better photographer, watch sports (Go Canes), learn new things, and spend time with friends and family. I am obsessed with and derive great joy from my two beautiful children.